Menu

We build brands and businesses. Our charge is simplicity, relevance and action—something that imbues our people and process.

About

Our mission is to build brands and businesses. Our charge is simplicity, relevance and action—something that imbues our people and process. Rezonant is an intuitively refined firm of senior-level, hands-on authorities in brand strategy, creative, design and content marketing.

The work we do is built on everyone being accountable, thoughtful and deliberate—just like the brands we shape. Our shared philosophy? First take appropriate time to be thoughtful. Then jump in and make the magic happen.

To get there, we have a savvy-sensible approach that’s formulated, yet flexible. We’re darn thorough, but we don’t overcomplicate. We understand the nuances of effective relationships—in fact we consider them the backbone of our company.

Establishing a wise foundation for every client is simply non-negotiable for us. We truly drive brand creative; we don’t let it take the wheel.

Our roots grew from many years of marketing communications work in both creative agencies and corporate settings. In addition to an inherent desire to produce awesome—and resonant—work, we have always just wanted to make the process easier—and getting there more fun.

As we can easily relate to client and agency mindsets, likewise we empathize with the plight of both sides. Our staff, style and branding motivation are all about finding clarity, keeping consistency and crafting creative you can’t help but remember.

Meet our core team.

Jen DeMuth

Strategy & creative director | Owner

Somehow Jen operates—like ALL the time—with equal parts left brain and right. She’s analytical, but free-spirited. Focused, but totally flexible. A realist, but with a sunny disposition. Gravitating since childhood toward writers, film and fine arts, she wrote, painted and spent lots of time in the dark room, but also made the grades in math and chemistry.

Advertising—a blend of art, geekery and empathy, plus finding the perfect expressive word was always a natural fit. Ultimately, after spending time on the curiously disparate planets of Client and Agency, Jen uncovered a defining strength: the subtle art of understanding what makes people tick. And relationships stick. So, naturally, Rezonant is Jen’s brain-child: an outfit that’s one part thoughtfully strategic and always interpersonal, balanced by that other unhindered creative half. A place where good agency practices—always thinking before acting but never over-thinking to the point of paralysis—come together to simplify and clarify messages for the good company we keep.

Schooled.

Rutgers College, Rutgers University – Bachelor of Arts, Communication; minors in Art History & Visual Arts

University of Pennsylvania – Annenberg School of Communication

Julie Kailus

Brand strategist | Copywriter

Her dad was a math teacher. She cried over calculus. Then Julie discovered words—their power, subtleties, emotion—and the world seemed a little more connected. She made a magazine in her bedroom. Then got a journalism degree (with a hankering for anthropology).

Sublimely independent, Julie went west and first linked her outdoor adventure and writing ambitions at Outside Magazine. Later, she translated word-crafting for print and online publications to content marketing—and ultimately found a place to call home. It was here Julie could provide a real, tangible, results-oriented service for clients (and just people, really) from a variety of inspired industries.

Balance and simplicity are Julie’s mantras for good writing—and good brands—and, well, a pretty darn good life too. She’s buttoned up yet down-to-earth. She makes our clients laugh … and answer tough questions, like any good reporter. If there’s something Julie consistently brings to Rezonant clients (and ultimately their brands), it’s an insightful ability to dig a little deeper. To get her hands dirty. And then articulate what’s poignant, load it with meaning for an audience and make the message relevant at a crucial point in time.

Schooled

Indiana University Bloomington – Bachelor of Arts, Journalism

Sharon White

Art director | Senior designer

They say the best bakers cook with so much passion that you can taste the love in every delicious dessert. It’s kind of like that with Sharon’s design (well, actually, and her baking). She’s so committed to her craft—and so masterful in execution—that you can feel the love in her design. And that’s why Rezonant clients connect so instantly—and intimately—with Sharon’s work.

Let’s not forget that she’s a trained fine artist, a graphic designer who sees art in all aspects of life. This unchained view impacts her artistic endeavors, bringing a thoughtfully unexpected and always-relevant freshness to marketing deliverables in an increasingly packaged-up business environment. What’s even more refreshing is Sharon diligently approaches design with true strategy, asking all the right questions and knowing how and when to push or reign in design by industry, client and platform.

Sharon’s natural wit, girl-next-door positivity and intuitive sense for making design effortlessly simple—our company’s overarching measure of success—is infectious. Since the start of Rezonant, Sharon has infused the agency with a steady, inspiring breath of fresh air.

Schooled

Louisiana Tech University – Bachelor of Fine Arts, Photography & Studio Art

Kasey Kelly

Lead web developer

Kasey is a web developer who started his career as a print designer. That means every aspect of his business highlights his meticulous eye for detail, from his bulletproof code to his custom web management software. Because Kasey has spent a career honing an innovative platform designed to enhance website experiences, he owns his work—and word—in all tasks. Honesty and ethics come first, no BS sprinkled on top. Same goes for Kasey’s websites, which are inherently easy to navigate, intuitive to update and shift seamlessly across devices.

Totally on top of trends, Kasey is a wealth of tech-knowledge, and as a prolific writer shares much of what he’s gleaned with the world through an insightful blog. If there is one person on the Rezonant team with an embedded EASY button, it’s Kasey. We push it often—and he delivers every time. While Kasey gets everything about the cloud that makes our clients smile, he’s also one of the most down-to-earth developers you will ever have the pleasure of communicating with.

Roberta Tsang

Corporate communications | Public relations consultant

Roberta is the queen of cool-under-pressure, making every PR or communications effort, from strategy to thought leadership angles to full-on crisis management, a lesson in grace. With years of experience working for high-profile clients across a variety of industries—consumer and lifestyle products and services, technology, entertainment, sports, as well as financial services/fintech—from her perches in New York City and Las Vegas, Roberta brings media savvy infused with sophistication, global perspective and deeply earned credibility.

Roberta is a planner at heart, which infuses her work with substance. Yet she’s not afraid to jump in and advise while a company is still developing or in flux. Because she so astutely understands social and traditional media, as well as opportunities in which to get noticed, Roberta executes with the greatest precision, authority and impact.

Ultimately it’s her ability stay relevant yet flexible—to jump in wherever she’s needed and deliver results—that make Roberta an authentic, valuable and integral member of the Rezonant team.

Schooled

New York University – Bachelor of Arts, Communications