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Only customers decide if you're relevant.

“You need to connect the contact information with the content information,” Gail Goodman, former president and CEO of Constant Contact, once said. Indeed, a brand story is only remarkable if ...

Does your company suffer from Seasonal Apathetic Disorder?

Whoops—it’s fall! Without fail, it happens every year. Fall is a frenzy of playing catch up on everything that wasn’t planned for, was planned for and not executed, or fell ...

Put your content in a little context.

Search engine optimization is one of those elusive aspects of content marketing. There are SEO experts who follow the near-daily shifts made by the Internet engines that drive the way ...

Grow your garden (business) with LOVE.

As Valentine's Day approaches, it’s time to fall in love—with your work. In the rush of day-to-day activities, it’s easy to let some things that excited you initially slip—whether it’s ...

Why audience matters more than ever.

Companies are constantly hearing that content is mission critical. Faced with industry peer pressure, it’s hard to ignore the burning desire to simply churn out more of the stuff. The ...

The consistency police.

Recently I was asked to weigh in on the importance of (visual) brand standards and what it takes to set them in motion. At Rezonant, this is an area we ...

The trite trend of tips.

I just can’t take another tip. You, too, may be experiencing tip toxicity from the 15 feeds a day that bury you in an endless stream of top 10, 5 ...

Reboot: The use and abuse of technology time

Social/mobile technology is the most helpful, timesaving, thought-provoking thing since… sliced bread. It’s also the most detrimental, time-sucking, mind-numbing thing … if we abuse it. Rezonant clients are always asking ...

Say it, don't spray it.

Clarity trumps persuasion. – Dr. Flint McGlaughlin, Director, MECLABS I’ve never heard it put more simply, or eloquently (okay, clearly). Finding clarity—that is, understanding and then refining a message to ...

3 From a 5-Year-Old: Be transparent. Be original. Be balanced.

My five-year-old came home from kindergarten one day and said that he’d earned recognition for being principled. When I asked him what principled meant, he said, “It means you do ...

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Testimonials
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“I have worked with the team at Rezonant on two different engagements over the last eight years. Both companies are in the financial services sector but serve very different markets, and in each case my experience has been that the team takes a great amount of time and effort to understand a company; purpose, vision, culture, in addition to learning about employees and customers. The result is always very thoughtful outcomes regarding branding, messaging and strategies to build on these foundations. The team’s responsiveness is second to none. I feel like I’m their only customer, and I know we’re not.”

– Heather La Freniere, EVP
Gibraltar Business Capital

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