As a marketing/communications agency we occasionally discover an intriguing project that seems like a great fit, but that comes with a demanding, time-intensive, services-dictated request for proposal, or RFP. Right ...
“You need to connect the contact information with the content information,” Gail Goodman, former president and CEO of Constant Contact, once said. Indeed, a brand story is only remarkable if ...
Whoops—it’s fall! Without fail, it happens every year. Fall is a frenzy of playing catch up on everything that wasn’t planned for, was planned for and not executed, or fell ...
Search engine optimization is one of those elusive aspects of content marketing. There are SEO experts who follow the near-daily shifts made by the Internet engines that drive the way ...
As Valentine's Day approaches, it’s time to fall in love—with your work. In the rush of day-to-day activities, it’s easy to let some things that excited you initially slip—whether it’s ...
Companies are constantly hearing that content is mission critical. Faced with industry peer pressure, it’s hard to ignore the burning desire to simply churn out more of the stuff. The ...
Recently I was asked to weigh in on the importance of (visual) brand standards and what it takes to set them in motion. At Rezonant, this is an area we ...
I just can’t take another tip. You, too, may be experiencing tip toxicity from the 15 feeds a day that bury you in an endless stream of top 10, 5 ...
Social/mobile technology is the most helpful, timesaving, thought-provoking thing since… sliced bread. It’s also the most detrimental, time-sucking, mind-numbing thing … if we abuse it. Rezonant clients are always asking ...
Clarity trumps persuasion. – Dr. Flint McGlaughlin, Director, MECLABS I’ve never heard it put more simply, or eloquently (okay, clearly). Finding clarity—that is, understanding and then refining a message to ...
